"Aggregate information" lumps your behavior or characteristics together with those of a group. For instance, we may let advertisers know that 50% of our users are over 40 without disclosing the personal information of any one individual.
Collecting your information
When you register we collect personally identifiable information, including (but not limited to) your name, physical address, email address, phone numbers, and billing information. All of this information is mandatory. We also collect personally identifiable information through purchase forms, surveys, emails we receive from you, and your other interactions with our website.
When you use our website we may collect a variety of technical data, which we store in both aggregate and, if you are registered with Ski-Depot.com, personally identifiable forms. This data includes (but is not limited to) your IP address (a unique number that identifies your access account on the Internet), domain, and Web browser information. We may track the page you visited before coming to the Ski-Depot website and the page you link to when you leave the website, which of our pages you access, and how long you spend on each page.
The Ski-Depot.com website uses "cookies," which are small pieces of information stored on your computer. Cookies let our website recognize previous visitors to our web page, record a visitor's progress from page to page, and recall certain information a visitor entered previously. For instance, a cookie may store your password, or note that you're interested in alpine poles. You can choose to decline our cookies (e.g., by setting your browser to reject cookies), but if you do, some parts of the website may not operate properly. We may also use tracking images and applets to collect the same information.
We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. We allow third parties to collect aggregate and other anonymous information about our visitors through the Ski-Depot website. Should we enter into agreements that allow third parties to collect personally identifiable information about our visitors, we will inform visitors of these activities at the location of the collection. Finally, note that our website may contain links to other sites on the Internet. Please remember that if you click on one of these links, you are leaving our website and entering another. Again, we are not responsible for the privacy practices or the content of these other websites, and encourage you to read their privacy statements (which may differ from ours).
Using Your Information
This section describes how we use and disclose the information we collect.
We use aggregate information about your behavior and equipment to improve the performance of our website, and to evaluate your reaction to the content and design of our Website. We may use personally identifiable information to customize the content and layout of our website's pages for you.
We also use personally identifiable and aggregate information for a variety of marketing and promotional purposes. For instance, we use what we have learned about your preferences to alert you to new areas when you return to our Website, or to help us or our business partners target advertising or product placements to your particular interests.
If you supply us with your telephone numbers, you will only receive telephone contact from us regarding your orders you have placed online. We will not share your telephone number with other organizations.
Any Ski-Depot website accounts you may have are password-protected. We recommend that you do not divulge your password to anyone. We are not able to access your account, as only you have the password. We will never ask you for your password in an unsolicited phone call or in an unsolicited email.
We have instituted security measures in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you. In addition, we always use industry-standard encryption technologies when transferring and receiving customer data exchanged with our website. We've also implemented industry standard security measures for our ISP.
Please keep in mind, however, that no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of any information you transmit using our website, and you transmit such information at your own risk. Ski-Depot further does not assume responsibility for use or disclosure of your information that are the result of unauthorized or illegal access to our systems or those of our vendors or partners.
Inquiries and requests relating to the Ski-Depot.com website policy should be sent to firstname.lastname@example.org.